"Processed Fruit and Vegetables in Colombia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sun Jan 17 2016


Processed fruit and vegetables registered retail volume growth of 1% as the category is entering a mature phase due to problems penetrating middle-income segments. Despite urbanisation and an increase in single-person households, this category has yet to penetrate middle-income segments as consumers with time to cook still prefer more affordable fresh fruit and vegetables. These consumers with hectic lifestyles (who usually do not cook) meet their needs for vegetable and fruits via foodservices outlets or with fresh products. The consumer base of processed fruit and vegetables is mainly middle-to-high and high-income consumers seeking practical solutions in products such as canned corn or peas.

Full Report Details at
- http://www.fastmr.com/prod/1110803_processed_fruit_vegetables.aspx?afid=302

Competitive Landscape

Industrias de Alimentos Zenú SA led with a retail value share of 22%, thanks to the strong positioning of its brand Zenú in shelf stable processed vegetables and beans. The firm is part of Nutresa SA (the largest holding in packaged food in Colombia), which has a well-established national distribution network. The firm has a diversified portfolio and invested in advertising to position health and wellness products such as salads or corn with mushroom, which appeal to and were well received by high- and middle-to-high-income consumers. This contributed to the company’s current retail value growth of 5% in 2015, significantly higher than the growth registered by the overall category.

Industry Prospects

Processed fruit and vegetables is expected to register a retail volume CAGR of 2% 1, driven by the increase in urbanisation, hectic lifestyles and the increase of single-person households. In coming years, the Colombian population will continue to concentrate in big cities, which together with women’s increasing participation in the workforce will reduce the time available for cooking.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Fruit and Vegetables industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Fruit and Vegetables industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Fruit and Vegetables in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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