"Other Hot Drinks in Vietnam" is now available at Fast Market Research

Other hot drinks posted strong off-trade value and volume growth of 13% and 11%, respectively in 2015, though slowing down versus 2014. Other hot drinks continued to witness the strongest growth compared to coffee and tea, given the novelty of this category. Parents were also keen in other hot drinks for their children instead of coffee and tea in view of the caffeine content.

Competitive Landscape

Nestlé Vietnam saw its value share decline marginally to less than 55% in 2015 in view of intensifying competition within other hot drinks. However, it retained leadership in other hot drinks in view of its dominance in malt-based hot drinks through the renowned Milo brand. The brand also continued to invest heavily in marketing campaigns as a bid to reinforce consumer awareness of the product’s benefits.

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Industry Prospects

Other hot drinks is expected to slow down in off-trade value and volume over the forecast period as compared to 2015. This is due to the already high growth pace in the review period, with the category sliding towards maturity towards the forecast period. The growth pace will nevertheless remain high, with a constant value CAGR of 9% at constant 2015 prices and a volume CAGR of 10% expected between 2015 and 2020, as more consumers are likely to pick up other hot drinks for the additional health benefits in view of the fortified content. Manufacturers are also likely to launch new variants of other plant-based hot drinks to create novelty for consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Vietnam?
* What are the major brands in Vietnam?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?

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