"Other Hot Drinks in Serbia" now available at Fast Market Research

Chocolate-based flavoured powder drinks was declining in retail volume terms in 2015. These products are not considered necessary and were among the first to be removed from consumers’ shopping lists once disposable income levels dropped after the Serbian government introduced austerity measures at the end of 2015. In fact, chocolate-based flavoured powder drinks was showing signs of saturation throughout the review period and the austerity measures only prolonged the negative retail volume growth trend.

Competitive Landscape

The producer of the very popular other plant-based hot drinks brand Inka, Grana Sp zoo, led Serbian other hot drinks in 2015 with a 26% retail value share. The brand is the most popular coffee substitute in the country and most consumers are familiar with it. The company also ensured excellent distribution for its brand. Second-ranked in 2015 was Europan doo with a 22% retail value share, followed by Nestlé Adriatic Foods doo with a 20% retail value share.

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Industry Prospects

Chocolate-based flavoured powder drinks is set to recover and reverse its retail volume decline into growth over the forecast period. Even though the category started to show signs of saturation, the expected economic recovery and the consequent disposable income level increase will prevail and bring a positive result over the forecast period. Thus chocolate-based flavoured powder drinks are expected to see a 2% retail volume CAGR and reach 176 tonnes in 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Serbia?
* What are the major brands in Serbia?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?

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