"Norway Cider Market Insights Report 2015" now available at Fast Market Research

The cider market has again grown, warm summer weather and an improving economy helped boost consumption. The light segment has got lots of room for growth with new lighter ciders being introduced this year. Since the launch of Somersby the cider market has been on the upward trend, good advertising and strong distribution have created a solid following of the brand.

Key Findings

* Cider is positioned as an alternative to lager beer, among female consumers it is compared to FABs
* The sweet taste of cider has been the main driver for many years
* There is a competition between the two major cider makers to be the leader
* Cider has grown every year for a decade

Full Report Details at
- http://www.fastmr.com/prod/1056384_norway_cider_insights_report.aspx?afid=302

Synopsis
Canadean's Norway Cider Market Insights 2015 Report provides a complete overview of the Norway cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key cider new product launches in 2014 by company
* Overview of the competitive landscape in the cider market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
* Data is also available in excel format

Reasons to Get this Report

* Gain in-depth understanding of the dynamics and structure of the Norway cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Norway cider market to support your brand development and marketing initiatives
* Compare and track the performance of brands and brewers to develop a competitive advantage
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Norway cider market

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- Netherlands Cider Market Insights Report 2015
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- Switzerland Cider Market Insights Report 2015
- France Cider Market Insights Report 2015