"Noodles in South Africa" now available at Fast Market Research

The rising number of women working coupled with longer working hours, is fuelling growth of convenience foods, including noodles. Although the category is slowly approaching maturity, positive growth continued in 2014 driven by strong manufacturer activity including product innovation and frequent product launches. Localisation continued to be a major trend in 2014, as manufacturers strive to differentiate their products and launch localised flavours to appeal to local tastes. Noodles are increasingly being consumed in the workplace, with the presence of microwaves and fridges meaning that employees can snack throughout the day.

Competitive Landscape

Nestlé continued to lead in 2014 with a value share of 47%. The company’s long-standing presence and wide product variety, has led it to develop strong consumer loyalty and thus lead sales. The company’s Maggi brand is a household name in South Africa. The company also frequently runs television advertising for Maggi and is responsible for strong product innovation within pouch instant noodles. The company strongly supported its recent launch of Maggi 2-minute noodles in a variety of new flavours, including the advert for Maggi’s Durban curry flavour, which highlights the fact that consumers can experience the flavours of Durban by trying Maggi’s Durban curry 2-minute noodles. Maggi also benefits from the fact that it is well distributed and is allocated large shelf space in supermarkets across the country.

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Industry Prospects

Growth is expected to remain healthy, with a constant value CAGR of 4%, based on 2014 prices, and a retail volume CAGR of 5%. Both forecast value and volume growth will likely be driven by the continued demand for quick and convenient meal solutions. With more people expected to join the workforce and to work longer hours, it is anticipated that there will be an increase in the number of healthy products launched within noodles, in line with rising health concerns in the country, as well as the rising price sensitivity of consumers due to rising costs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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