"Noodles in Norway" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Apr 06 2015

The development of the noodles category in Norway follows closely the Asian cuisine trend. Asian food has been popular in Norway for a couple of decades, and Chinese, Indian and Japanese sushi have been the trendy foods to enjoy when eating out. What is evident in 2014 is that there is now a much broader selection of Asian ingredients available in stores, which makes it easier to cook these popular dishes at home. Wok cooking has become popular as an easy and healthy family dinner option, which has driven the growth of the noodle categories that are suitable for this kind of use. Noodles has gone through developments in use as the instant products are now decreasing in popularity compared with plain or naturally healthy noodles. This is because of the focus on these products as being more unhealthy versions, containing unhealthy oils that are not present in other types of noodles.

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Competitive Landscape

Orkla Foods Norge AS is the leading company with a 33% value share in 2014. This is due to its acquisition of Rieber & Søn ASA in 2012. Mr. Lee is the most popular instant noodles brand in Norway, with a 42% value share in 2014. Part of the reason for its success is being well established as it was the first brand on the market (since 1989) and is widely distributed. The brand has also been quite actively exposed through strong marketing campaigns in different media, but this has decreased in recent years. Rieber & Søn markets its Mr. Lee brand as an easy and practical product with funny packaging. Packages are appealing to a younger audience of consumers who want something that is tasty and easy to prepare.

Industry Prospects

Sales of noodles are expected to see a value CAGR of 2% at constant 2014 prices over the forecast period. The increasing popularity of Asian cooking is expected to continue, with consumers wanting to cook more exotic dishes at home. Noodles are perceived as easy and convenient for busy families and people with hectic lifestyles. The forecast period value growth will be lower than the CAGR of 3% registered during the review period. This lower increase is due to the growing popularity of cheaper private label alternatives, and the consumer group remaining stable as the average Norwegian knows and uses these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

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