"Noodles in Indonesia" is now available at Fast Market Research

People today have very busy lifestyles, living in big cities that are very crowded, so they tend to choose foods that are quick, practical and tasty. Instant noodles became one of the alternative foods that do not require a long time to prepare. Low-income consumers favour instant noodles, because they taste good and are very affordable. Therefore, for them, instant noodles are a substitute for rice or even sometimes used as a complementary food with rice. Being a very common food in Indonesia, especially among low- and lower-middle-income groups, these trends contributed to the dynamic growth of instant noodles, which clearly led the category in terms of value sales.

Competitive Landscape

Indofood Sukses Makmur Tbk PT retained its clear leadership in noodles with a value share of 72% in 2014. The company has a well-known brand image, competitive prices and invests in aggressive marketing such as frequently launching new products and promotional advertising.

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Industry Prospects

Noodles is expected to post a healthy CAGR of 7% in constant value terms over the forecast period, with instant noodles continuing to be the key driver behind the growth. Despite the high penetration and familiarity of instant noodles, demand is predicted to continue growing. Both in urban and rural areas, the tendency to eat instant noodles as a snack, side dish or a substitute for rice is expected to grow further, especially among low-and middle-income consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Noodles in Indonesia?
* What are the major brands in Indonesia?
* Are consumers in emerging markets moving from unpackaged to packaged noodles?
* As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Reasons to Get this Report

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