"Market Focus: Trends and Developments in the Prepared Meals Sector in Ireland" Published

From: Fast Market Research, Inc.
Published: Tue Nov 04 2014


This report brings together consumer insight and market data to provide a comprehensive brief of the Irish Prepared Meals market. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories.

Key Findings
Busy Lives will drive the growth of Prepared Meals products as more working couples and single- person households prefer ready-to-eat products
Irish consumers prefer modern retail formats due to the convenience they offer, as well as the competitive prices, discounts, and promotions that retailers are able to extend to consumers
The Irish Prepared Meals market is fragmented in the Ready Meals category, with the presence of both national and international players while both the Meal Kits and Pizza categories have high market concentration
Economic recession has resulted in a reduced number of eating out occasions, thereby driving the growth of Prepared Meals in Ireland
Ready Meals is the largest category with a 50.3% market share in 2013.

Full Report Details at
- http://www.fastmr.com/prod/890015_market_focus_trends_and_developments_in_the.aspx?afid=302

Busy Irish consumers are seeking Prepared Meals that offer convenience and are ready-to-eat or have reduced preparation time. The fast pace of urban and modern life has also led the Irish population to seek indulgent products to treat themselves. Furthermore, while marketers have catered to the health-conscious population by launching low-fat and low-sodium variants; increased demand for restaurant-style food and international and ethnic recipes among the affluent section of the population will influence marketers to launch new ranges of differentiated Prepared Meals products.

Reasons to Get this Report
This overview of the consumer and market dynamics of the Irish Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Companies Mentioned in this Report: Mars, Incorporated, Dr. August Oetker KG, Northern Food Co., Ltd, H. J. Heinz Company, Iglo Foods Group Ltd, Carroll Cuisine, Unilever PLC, Kepak Group, The Hain Celestial Group, Inc., Kerry Group plc, Chicago's Town

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Market Focus: Trends and Developments in the Prepared Meals Sector in Germany
- Market Focus: Trends and Developments in the Prepared Meals Sector in China
- Market Focus: Trends and Developments in the Prepared Meals Sector in the US
- Market Focus: Trends and Developments in the Prepared Meals Sector in Brazil
- Market Focus: Trends and Developments in the Prepared Meals Sector in the UK
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »