Juice in Taiwan: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue May 03 2016


Due to the implementation of new product labelling policies in Taiwan, if juice contains less than 10% fruit juice, manufacturers must ensure that this is clear on labelling with the symbol “<10%”. If the product contains more than 10% fruit juice, however, then the percentage of juice must be printed on the label. Under these circumstances, some manufacturers have modified their products to ensure that the juice content is slightly higher than 10%, rather than slightly lower than 10%. Manufacturers believe that these changes will present a better image to consumers as well as pushing sales.

Competitive Landscape

Minute Maid from Swire Coca-Cola Taiwan Ltd remained the leading brand in juice in 2015. Minute Maid invited Taiwanese famous singer Crowd Lu to endorse the brand during the review period and the company produced television spots which emphasise that every orange use in the production of its juice is the product of 200 days of sunshine, which positions the product as natural. Furthermore, Crowd Lu also endorses the Minute Maid app Monster Alarm, which encourages those who have downloaded the app to buy Minute Maid juice drinks every morning.

Full Report Details at
- http://www.fastmr.com/prod/1133493_juice_taiwan.aspx?afid=302

Industry Prospects

Sales of juice in Taiwan are expected to continue declining over the forecast period. Due to the consistent emergence of new food and beverage contamination scandals, Taiwanese people are becoming increasingly concerned about the safety of juice, specifically with reference to the potential for pesticide residues to remain in the products. Moreover, the boom being seen in the participation of Taiwanese people in outdoor activities is likely to boost sales of bottled water and sports drinks, especially during hot weather during summer. This is likely to pose a major challenge for the country’s juice manufacturers during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Juice in?Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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You may also be interested in these related reports:

- Juice Market in Europe 2015-2019
- Global Juice Report 2015 ; Comprehensive Analysis of Trends in the Global Juice Market Including Long-term Forecasts
- Juice in Slovenia
- Juice in the Netherlands
- Juice in France

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Contact Name: Bill Thompson
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