"Juice in Pakistan" now available at Fast Market Research

Off-trade sales rose by 16% in current value terms and 7% in volume terms in 2014. Consumers in Pakistan continued to consume fresh juice prepared at home, but many started to move towards packaged juice during the review period. The traditional lifestyle in Pakistan continues to undergo significant changes, which leaves less leisure time to make juice at home and encourages on-the-go consumption.

Competitive Landscape

Nestlé Pakistan leads juice in Pakistan, with a 38% share of off-trade value sales in 2014. The company benefits from strong distribution, 360 degree advertising and Nestlé’s quality brand image. The domestic manufacturer Shezan International Pvt Ltd is ranked second with a 20% retail value share.

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Industry Prospects

Off-trade value sales are expected to grow by a 9% CAGR at constant 2014 prices over the forecast period. Juice in Pakistan will continue to benefit from the sales development of unfrozen nectars, which is set to continue to post the fastest off-trade volume and value growth. Growth is likely to come from regular consumers, but also new purchasers, who are likely to use higher disposable income to switch from unpackaged to packaged juice.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Pakistan?
* What are the major brands in Pakistan?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Pakistan?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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