"Juice in Latvia" is now available at Fast Market Research

The leading retailers in the first half of 2015 reported that demand for fruits and vegetables increased by up to 20% in Latvia, identifying growing consumer interest in a healthy diet. In 2015 the media extensively promoted home-made juice cocktails and smoothies and several books were published with recipes for juice mixes and smoothies made from fresh fruits and berries. At the same time, juice recorded a moderate growth of 1% in volume sales despite positive increases of consumer purchasing power and manufacturers’ efforts to promote the consumption of juice products by initiating such projects as “five a day”.

Competitive Landscape

Cido Grupa SIA further strengthened its leadership in juice with an off-trade value share of 42% in 2015. The company has excellent distribution and merchandising of its products, and is also the leader in packaging innovations and invests in marketing activities and new product development. The launch of its Premium line in reconstituted 100% juice helped the company recruit customers who are ready to pay a premium price for quality and convenience.

Full Report Details at
- http://www.fastmr.com/prod/1133487_juice_latvia.aspx?afid=302

Industry Prospects

The country’s economic conditions will remain the main factor driving the performance of juice. Along with more dynamic GDP growth of 3-4% in the forecast period, consumer incomes are expected to increase due to lower income taxes and growth of the minimum wage and decreasing unemployment. Thus, economic growth, as well as health and wellness trends will contribute to growing juice consumption.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Juice in?Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Latvia?
* What are the major brands in Latvia?
* What are the flavour trends in fruit juice and vegetable juice?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Juice Market in Europe 2015-2019
- Global Juice Report 2015 ; Comprehensive Analysis of Trends in the Global Juice Market Including Long-term Forecasts
- Juice in Slovenia
- Juice in the Netherlands
- Juice in France