"Juice in Ireland" is now available at Fast Market Research

Juice in Ireland recorded off-trade current value growth of 2% in 2015, to reach €230 million. The category maintained a strong position thanks to overall economic improvement within the country, combined with the growing health and wellness trend. The health and wellness trend also led to growth amongst not from concentrate 100% juice, the unit price of which has become more competitive. It also facilitated growth within superfruit varieties, juice drinks and nectars.

Competitive Landscape

SHS Sales & Marketing was the leading player in juice in Ireland in 2015, with a 13% off-trade value share. Its Tropicana brand, owned globally by PepsiCo Inc, is well-established nationally and enjoys strong brand loyalty. Its range remains popular with consumers cognisant of its quality and consistently evolving range. Increased purchasing power also led many whose budgets were less constrained due to the recent economic growth to return to the brand, as it was no longer considered cost-prohibitive.

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Industry Prospects

The key to the strong growth within juice in Ireland lies in the health and wellness and on-the-go trends. Higher margins can be obtained from convenience outlets, where consumers are eager for taste, health and reduced effort per purchase. Amongst supermarkets the trend is towards not from concentrate 100% juice and products with organic and functional or fortified characteristics. Private label has risen to the challenge of consumers seeking such products, which should keep unit prices relatively stable over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Ireland?
* What are the major brands in Ireland?
* What are the flavour trends in fruit juice and vegetable juice?

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