"Juice in Bosnia-Herzegovina" now available at Fast Market Research

Following three consecutive years of decline, off-trade juice volume and current value sales grew in 2015. This recovery was largely thanks to hot summer weather, a development that boosted demand for all kinds of soft drinks in Bosnia-Herzegovina. The performance of juice was further bolstered by the growing popularity of juice drinks. These products are typically affordable, colourful and refrigerated, with those offered in 500ml PET bottles specifically targeting on-the-go consumers. Juice drinks (up to 24% juice) was the juice category that saw the most new product developments during the review period. One noteworthy recent trend in this regard is the emergence of products that are enriched with fruit pulp, like Cappy Pulpy by Coca-Cola HBC. Such products aim to dispel the general perception that juice drinks are inherently unhealthy.

Competitive Landscape

Eurofruit doo was the leading company in juice in off-trade value sales terms in 2015 with an overall share of 19%, followed by Stanic Beverages doo and Vino ?upa with shares of 17% and 16%, respectively. Eurofruitâ??s parent company Nectar was also present in the category at NBO level, and the combined off-trade value share of these two players reached 30%. Towards the end of the review period, leading juice companies focused on maintaining strong visibility and shelf presence for their products in modern grocery retailers channels, especially supermarkets, hypermarkets and convenience stores.

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Industry Prospects

Economic improvements in Bosnia-Herzegovina over the forecast period should support growth in on- and off-trade juice volume sales and value sales at constant 2015 prices. However, demand in the category is likely to remain quite modest overall due to the growing belief among many consumers that juice products may not be as healthy as once thought.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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