"Full-Service Restaurants in Malaysia" is now available at Fast Market Research

Full-service restaurants continued to be the first choice for consumers to visit, especially for family gatherings at the weekend. Delivery service is increasingly offered by operators of full-service restaurants and managed by third parties like Foodpanda, Room Service and DeliverEat. Strong competition from other categories such as fast food and cafés has prompted operators of full-service restaurants to offer more delivery services in order to gain share.

Competitive Landscape

QSR Brands Sdn Bhd led sales with 4% value share to reach MYR455 million in 2014. The company dominates chained pizza full-service restaurants with strong outlet expansion and aggressive marketing campaigns including free drinks or side dishes such as mushroom soup or salad for selected menus.

Industry Prospects

Consumers will spend carefully during the implementation of the Goods and Service Tax in April 2015 as price increases may occur for commodity products. Consumers may cook more at home and choose to dine out during festive seasons or during promotional offers.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Full-Service Restaurants in?Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Full-Service Restaurants in Malaysia?
* What are the major brands in Malaysia?
* What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Malaysia?
* How prevalent is casual dining in Malaysia and how is this category expected to grow over the next five years?
* How fragmented is the full-service restaurant industry in Malaysia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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