"Full-Service Restaurants in Canada" is now available at Fast Market Research

The sharp oil price drop at the end of 2014 created a shock wave through the Canadian economy. In order to sustain the economy, the Bank of Canada cut interest rates due to lower employment and reduced exports. Despite the unfavourable economic situation, which particularly impacted western Canada, foodservice showed positive sales growth in 2014. In 2014, full-service restaurants foodservice value sales rose by 3%, following 2% increases in 2011-2013. However, the number of outlets and transactions each grew by only 1%. Sales per outlet and spend per transaction increased by 2% in 2014 while transactions per outlet remained flat, which could be explained by the rise of the menu prices at restaurants at 2% in 2014, according to the Restaurant Outlook Survey.??

Competitive Landscape

Boston Pizza leads full-service restaurants in terms of foodservice value share, transactions and the number of outlets in 2014. The brand’s foodservice sales has a 4% share in the full-service restaurants category and a 38% share in the pizza full-service restaurants category. The player registered an increase in value share in 2014 and expended its presence with eight new restaurants in 2014. Boston Pizza promotes itself as a destination for sports fans. In December 2014, Boston Pizza teamed up with Hockey Canada to develop a feature menu aimed at meeting the needs of Canadian athletes. The Athlete’s Choice menu is designed to provide the right amount of energy, sodium and fat to fuel athletes before or after the game. The new menu includes sriracha chicken pizza topped with sriracha sauce, mozzarella, sriracha chicken and sesame seeds, green onions, cilantro and a sriracha mayo drizzle; and wholewheat pollo marinara linguini with a marinara sauce with diced chicken breast, red onions and steamed red and green pepper on wholewheat noodles. In spring 2014, Boston Pizza offered its GlutenWise menu online for takeaway and delivery. The GlutenWise menu was launched in 2013 and demand for it has been high since.

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Industry Prospects

Over the forecast period, full-service restaurants is projected to post a flat CAGR in terms of value sales at constant 2014 prices to reach C$22.9 billion in 2019. A 1% CAGR is expected for transactions and a negative 1% CAGR for outlets. Lower petrol prices will hurt the oil-intensive economies of Alberta, Saskatchewan and the whole economy. Economic uncertainty has taken its toll on consumer spending and people are being forced to economise. The fragmented full-service restaurants category is expected to produced mixed results among many chains during the forecast period. Going forward, saturation and cautious consumer spending suggest that full-service restaurants has limited room for growth.

Report Overview

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