"France Cider Market Insights Report 2015" Published

Although the market contracted, the main innovations were in flavoured cider, with both them and rose ciders sales continuing to expand. Cider is a widely known drink in France but it has limited appeal to consumers as it remains strongly linked to festive consumption occasions. Alcohol free cider doesn't have much of a market as it is already quite low in alcohol compared to other drinks.

Key Findings

* Poor weather during the summer has led the market to contract
* The market leaders are retailers PL products
* Organic cider remains marginal as consumers see cider as a quality product organic or not
* Artisanal cider continues to grow but volume remains marginal

Synopsis
Canadean's France Cider Market Insights 2015 Report provides a complete overview of the France cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

Full Report Details at
- http://www.fastmr.com/prod/1056381_france_cider_insights_report.aspx?afid=302

* 2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key cider new product launches in 2014 by company
* Overview of the competitive landscape in the cider market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
* Data is also available in excel format

Reasons to Get this Report

* Gain in-depth understanding of the dynamics and structure of the France cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the France cider market to support your brand development and marketing initiatives
* Compare and track the performance of brands and brewers to develop a competitive advantage
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the France cider market

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