"Consumer and Market Insights: Ice Cream Market in Venezuela" Published

From: Fast Market Research, Inc.
Published: Mon May 11 2015

This report brings together consumer insight and market data to provide a comprehensive brief of Venezuela's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

* High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.
* Impulse Ice Cream - Single Serve accounted for fastest off-trade and Artisanal Ice Cream accounted for fastest on-trade consumption.
* Convenience Stores is the leading distribution channel in packaged food market in Venezuela.
* Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in Venezuela's Ice Cream market.
* Magnum is the leading brand in the Impulse Ice Cream - Single Serve category.

Full Report Details at
- http://www.fastmr.com/prod/992289_consumer_insights_ice_cream.aspx?afid=302

The Ice Cream market in Venezuela registered moderate growth during 209-2014 owing to low per capita consumption and high food prices. On-trade Ice Cream sales is higher compared to off-trade sales in the country. Artisanal Ice Cream is the leading category by value and is also forecast to be the fastest growing category during 2014-2019.

Reasons to Get this Report
This overview of the Ice Cream Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Companies Mentioned in this Report: Central Madeirense, Bicentenario, Makro, Unicasa, Excelsior Gama

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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