"Consumer and Market Insights: Fish and Seafood in Sweden" Published

Positive consumer sentiment will continue to drive demand in the Fish and Seafood market in Sweden during 2015-2020. Furthermore, with consumer preference strongly shifting towards non-meat protein in Sweden, Fish and Seafood products are well positioned as a healthy alternative because of their low fat, high protein, and Omega 3 content. Frozen Fish and Seafood is the leading value category in the Swedish Fish and Seafood market followed by Fresh Fish and Seafood (Counter). Demand for premium and indulgent Fish and Seafood products is high while busy lives of consumers is driving demand for ready-to-cook products

Key Findings

* Of the six categories analyzed, Frozen Fish and Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020
* Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Sweden.
* The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020.
* Private label products had high market penetration of 19.3% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
* Findus Group is the leading market player in the country.

Full Report Details at
- http://www.fastmr.com/prod/1171380_consumer_insights_fish.aspx?afid=302

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2010-2020
* Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
* Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
* Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014
* Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
* Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

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