"Coffee in Argentina" Published

Consumers are becoming more interested in gourmet products as they are exposed to a growing number of coffee drinks through on-trade specialist chains that are expanding rapidly. As a means of controlling their spending, consumers are turning to offerings that allow them to prepare similar products at home, such as speciality instant coffee. Companies are responding quickly to this trend by introducing more affordable brands, while Nestlé is also introducing more instant speciality varieties.

Competitive Landscape

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Nestlé Argentina SA and Cafés La Virginia SA led sales in 2015, accounting for a combined 53% value share (65% when including subsidiary JG Padilla from La Virginia). Nestlé derives most of its share from instant coffee and in recent years, the company has recorded robust growth, with its Nespresso and Dolce Gusto brands performing well in fresh ground coffee pods. La Virginia (at GBO level/including JG Padilla) ranked first in fresh coffee and second in instant coffee. Both companies have strong brands and well-developed distribution networks.

Industry Prospects

Consumers are expected to continue looking for ways to make different types of coffee drinks at home, with growth expected to be driven by instant coffee. The expansion of on-trade specialists is expected to continue attracting young consumers. In response, companies will look to new product launches and promotions that include a great variety of instant speciality coffee, as consumers want to replicate these flavours at home without the inconvenience of creating milk foam or buying many different flavourings.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Argentina?
* What are the major brands in Argentina?
* How significant is vending in coffee distribution?

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