"Cheese in Lithuania" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Jan 12 2016

The companies operating in the Lithuanian dairy industry are fully aware that the growth potential in the majority of dairy categories is by now limited. In an attempt to increase their revenues, Lithuanian dairy manufacturers are launching more profitable products, with cheese emerging as one of the drivers of growth in an otherwise moribund category. Two major factors are contributing to the bend recorded in cheese. The first is visibly increasing range of cheese which is available in Lithuania. This does not necessarily mean that entirely new varieties of cheese are being offered, but merely that Lithuanian people are being introduced to types of products which have been well-known in traditional cheese-producing countries such as France and Italy for generations. The second factor contributing to the strong performance of cheese in Lithuania towards the end of the review period is the lavish spending which is being undertaken on the promotion of cheese in every conceivable channel and medium. From mass media advertising campaigns to in-store promotions and even specialist retail outlets named after a particular cheese brand, Lithuanians are being bombarded with the message that they need to pay more attention to cheese and this has led many of them to spend more on cheese.

Full Report Details at
- http://www.fastmr.com/prod/1098124_cheese_lithuania.aspx?afid=302

Competitive Landscape

Local companies are expected to maintain the leading positions in cheese in Lithuania during 2014. With a value share of 28%, Zemaitjos Pienas AB is set to remain just ahead of Rokiskio Suris AB with a value share of 27%. These two players are set to lead a strong field of local competitors including Vilkyskiu Pienine AB with a 19% value share and Pieno Zvaigzdes with a 10% value share.

Industry Prospects

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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