"Carbonates in Spain" is now available at Fast Market Research

The increasing health concerns of Spanish consumers had a negative impact on sales of carbonates in Spain in 2015. The fact that sugary carbonates are increasingly associated with the epidemics of overweight and obesity in the developed world was a major factor explaining the shift in consumption towards healthier soft drinks, such as bottled water. This particularly affected off-trade sales of carbonates, which recorded declines 4% in value and 3% in volume terms in 2015. Despite the negative trend, the high temperatures of the summer of 2015, with record highs in July, along with the increase in tourist arrivals, prevented further declines within the category.

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Competitive Landscape

In 2015, Cía Servicios de Bebidas Refrescantes remained the leading company within carbonates and reached off-trade value sales of €1,235 million. The leading position of the company can be explained by several factors, including the popularity of its brands in the Spanish market and the marketing strategy carried out in 2015, including the redesign of the bottles for Coca-Cola regular (regular Coke), Coca-Cola Light (Diet Coke), Coca-Cola Zero (Zero Coke) and Coca-Cola Zero Sin Cafeína (Zero Coke caffeine free), which were unified under the same design line and just vary in the colour of the packaging in order to be easily identified. This major initiative partly explains the good performance in 2015, with Cía Servicios de Bebidas Refrescantes retaining its 56% share of carbonates off-trade volume sales.

Industry Prospects

Differentiation is anticipated to be a key factor in carbonates over the forecast period. Strategies such as that implemented by Cía Servicios de Bebidas Refrescantes with Fanta Mezzo are likely to be replicated in the following years, not only by this company but also by others.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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