"Breakfast Cereals in the United Kingdom" now available at Fast Market Research

Once a static market, breakfast cereal innovation continues apace. The core focus continues to be on developing portable products, perceived to be healthy, which can be consumed on the go. These products, which often use muesli, porridge or granola, are growing at the expense of more traditional ready to eat products.

Competitive Landscape

Weetabix remains the category leader, despite another poor year for its ready-to-eat cereals. The company is currently relying on loyalty from long-term consumers, as its cereals are not in vogue currently. Well established brands such as Special K and Crunchy Nut follow Weetabix. However, the only leading brand to achieve growth was Quaker’s Oatso Simple.

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Industry Prospects

Convenience will lose some of its appeal over the forecast period, as consumers become more accustomed to the novelty of cereal pots. Cereal buyers will continue to become more experimental, moving away from traditional flakes to more niche products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast cereals in United Kingdom?
* What are the major brands in United Kingdom?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?
* Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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