"Breakfast Cereals in Ukraine" now available at Fast Market Research

Consumption of breakfast cereals strongly follows the health and wellness trend, as products within this category benefit from a healthy image. Muesli and hot cereals benefit from the most positive image, because they are perceived as natural products with rich nutritional value. RTE cereals are popular because of their convenience and speed of preparation because only milk, yoghurt or sour milk needs to be added before consumption. On the other hand, more and more consumers are aware that many RTE cereals feature high sugar and fat content; thus, they make their own muesli with cereals such as oats, barley, rye and spelt, by adding dried or fresh fruit and milk or other dairy products.

Competitive Landscape

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Nestlé-Ukraine is the national brand owner of Cereal Partners’ global brands of Nesquik, Nestlé, Cheerios and Fitness, and this positions Nestlé-Ukraine as the leading player in breakfast cereals. In 2014, the company extended its lead and recorded a 40% value share. Besides having globally known brands with high recognition, the company launches new products every year.

Industry Prospects

An expected slight recovery in purchasing powers and the spread of health consciousness will positively influence sales of breakfast cereals in the forecast period; however, very dynamic growth is not expected, as it is unlikely that a large number of consumers will change their eating habits. Most new consumers are likely to come from the larger cities, where most people lead modern lifestyles. Breakfast cereals will be a popular choice for a growing number of consumers who care about fibre intake, and the wider selection of health and wellness products will assist in expansion of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Breakfast cereals in?Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

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