"Breakfast Cereals in India" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon May 04 2015


Breakfast cereals witnessed current value growth of 25% in 2014. The primary consumers for breakfast cereals continued to be urban consumers. This was because urban consumers prefer a fast arrangement for breakfast due to their lifestyles, and breakfast cereals, especially flakes, provide exactly that. Hence, flakes, and particularly corn flakes in India were very popular for exactly this reason in 2014.

Competitive Landscape

Kellogg India Ltd maintained its leadership of breakfast cereals with 37% value share in 2014. This was observed as Kellogg as a brand enjoyed first mover advantage in India. The company introduced the concept of breakfast cereals in India, and hence continued to enjoy the sales due its well established brand value.

Full Report Details at
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Industry Prospects

Breakfast cereals is expected to grow by a value CAGR of 13% at constant 2014 prices during the forecast period. This will be driven by muesli, which is expected to grow by a value CAGR of 17% at constant 2014 prices. Muesli was still relatively new in India, and consumers received it really well. Hence, the growth opportunity for the same is very high, as its retail distribution and availability both were still nascent.

Competitive Landscape

Packaged foods in east and northeast India continue to be dominated by domestic and local players. As consumers prefer to eat at home and prepare their own meals, packaged food manufacturers do not have a very strong hold in northeast India. Furthermore, eating habits and cuisine remain very different in east and northeast India, where the primary diet consists of rice. However, the majority of the population continues to consume unpackaged rice.

Industry Prospects

Value sales in east and north east India are expected to grow at a constant 2014 price value CAGR of 7% over the forecast period. Growth will be fuelled by pasta sauces, olive oil and nut and seed based spreads. These packaged foods continue to have a niche presence in east and northeast regions, with sales being limited to cities and growth opportunities thus being quite high.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Breakfast cereals in?India market research report includes:

* Analysis of key supply-side and demand trends

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