"Bottled Water in Tunisia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Mar 18 2015

Bottled water saw striking sales growth throughout the review period, with a review period volume and current value CAGR of 15% and 18% respectively. Growth was fuelled by a number of trends, including a growing focus on health and hygiene, which encouraged more consumers to opt for good quality water. Despite a considerably higher sales base by the end of the review period, bottled water continued to see strong growth in 2014, with volume and current value growth of 10% and 11% respectively. Ongoing strong growth in 2014 was maintained by rising economic confidence and a rise in disposable income levels in the year and by widening and more consistent distribution, particularly in rural areas.

Competitive Landscape

Société des Stations Thermales et des Eaus Minérales is the clear leader in bottled water sales in Tunisia in off-trade value terms and accounted for 42% share in 2014. This company benefits from offering a wide range of well-established brands offering a range of different price points. This company also saw the strongest gain in value share in the year, gaining over four percentage points. The company's Safia brand saw a particularly strong performance in the year, gaining over two percentage points in share and ranking second with 21% of value thanks to its affordable pricing, good quality and wide distribution. The brand also benefits from a healthy image due to its low mineral levels and almost neutral pH and includes carbonated and still bottled water, while also benefiting increased online marketing via Facebook and hosting the Le Course Safia race in the year.

Full Report Details at
- http://www.fastmr.com/prod/964331_bottled_water_in_tunisia.aspx?afid=302

Industry Prospects

Still bottled water is expected to remain the dominant product area in soft drinks in off-trade volume terms in the forecast period, accounting for 67% share in 2019, and will see above-average growth at over 7% CAGR. This product area is expected to benefit from a number of factors, including widening and more consistent distribution in rural areas and ongoing urbanisation, with more consumers thus gaining access to a range of brands and price points. Sales are also expected to benefit from ongoing population growth and rising disposable income levels. Ongoing strong demand will also continue to be underpinned by hot temperatures in Tunisia and the poor quality of the country's tap water.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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