"Bottled Water in Portugal" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Mar 22 2016

Over the review period, water in general, including tap water, benefitted from rising health and wellness awareness amongst Portuguese consumers, as it is perceived to be the healthiest soft drinks product. In 2015, bottled water in particular benefited from the slight economic recovery taking place within the country. Portuguese consumers were willing to spend more money for bottled water that they considered to be tastier and healthier than tap water. Therefore, in 2015, bottled water increased by 5% in off-trade volume terms and by 4% in retail value terms.

Competitive Landscape

SCC ??" Sociedade Central de Cervejas e Bebidas SA was the branded leader within bottled water with a 13% retail value share in 2015. The company owns the leading still bottled water brand, Luso. This brand is perceived by Portuguese consumers to be of high quality and is even recognised for helping in case of renal problems. In 2015 the company saw a large increase in its retail value share thanks to consumers shifting from private label to branded products. This was also thanks to the ongoing positive effect of its sales of 7-litre packaging, which the company launched in 2013. It was still the only company to offer this format in 2015.

Full Report Details at
- http://www.fastmr.com/prod/1128085_bottled_water_portugal.aspx?afid=302

Industry Prospects

Over the forecast period bottled water is expected to continue taking advantage of the growing preference for healthier soft drinks, with consumers likely to continue shifting from other soft drinks categories to water. Moreover, quality awareness is likely to increasingly see consumers avoid tap water in favour of natural spring and mineral still bottled water as these products are considered to be tastier and healthier. In view of these factors, over the forecast period bottled water is expected to record an off-trade CAGR of 5% in volume terms and 3% in constant 2015 value terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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