"Bottled Water in Poland" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Mar 17 2015


Bottled water is perceived by Polish consumers to be a healthy soft drink and is thus benefiting from a strong health and wellness trend in the country. This is resulting in a shift in consumer preferences towards bottled water from carbonates, especially from regular non-cola carbonates. This trend is also being supported the affordable price of bottled water.

Competitive Landscape

Zywiec Zdroj, owned by Danone, continued to lead bottled water in 2014 with 26% off-trade value share. The company's main brands are Zywiec Zdroj and Zywiol, with these benefiting from strong consumer awareness and wide product ranges. The company offers still bottled water in 0.33 litre, 0.5 litre, 0.7 litre, 1.5 litre, 1.75 litre and five litre PET bottles, alongside carbonated spring water in 0.5 litre and 1.5 litre PET bottles. The company offers also flavoured still bottled water Zywiec Zdroj Smako Lyk in nine variants, with citron, apple and strawberry being the most popular.

Full Report Details at
- http://www.fastmr.com/prod/964323_bottled_water_in_poland.aspx?afid=302

Industry Prospects

Total volume consumption per capita for bottled water in Poland reached just 78 litres at the end of the review period, with this level being lower than in Western European countries. Therefore there is still room for sales growth. Sales growth is also expected to be supported by the low price of bottled water compared to most other product categories in soft drinks. A growing focus on health will also fuel growth, due to the healthy image of bottled water.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Poland?
* What are the major brands in Poland?
* How important is the direct selling method of distribution in Poland for bottled water sales?

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Contact Name: Bill Thompson
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