"100% Home Delivery/Takeaway in the US" Published

From: Fast Market Research, Inc.
Published: Wed Dec 17 2014


100% home delivery/takeaway ceased its post-recession rebound in 2013, posting a slight decline in value sales and 2% growth in outlets in 2013. Transactions also grew by a healthy 4%, indicating Americansí enduring desire for pizza. Increasing average disposable incomes allowed consumers to frequent takeaway establishments, while the lingering effects of the recession turned many of those same consumers into compulsive value seekers. Pizza, a highly customisable and easily sharable lunch/dinner option, continued to convey its value to customers of all incomes, whether they were looking to feed an entire family cheaply or they were simply looking to expand their palate with one of the many new artisanal options developed by todayís competitors.

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Competitive Landscape

100% home delivery/takeaway in the US continued to be closely contested by four major brands in 2013, namely Dominoís Pizza, Papa Johnís, Pizza Hut and Little Caesarís Pizza. Combined they accounted for a retail value share of 57% in 2013. Dominoís Pizza maintained is position at the top, with a 20% value share, sales of US$3.7 billion and 16% of outlets with 4,939 locations in 2013. Papa Johnís held a 14% value share in 2013, with 10% of total outlets.

Industry Prospects

100% home delivery/takeaway in the US is predicted to post a 2.4% constant value CAGR over the forecast period to achieve US$20.8 billion in foodservice value sales in 2018. The addition of new items such as pan pizza, gluten-free pizza, artisanal pizza and various new appetisers in outlets such as Dominoís Pizza are likely to be imitated by competitors, who can charge more for these items as Dominoís Pizza does. The presence of these items in combination with a moderate economic recovery where consumers can afford these marginally more premium items and add-ons bodes well for the category, with transactions predicted to grow by some 4% in volume terms over the forecast period as a whole. The formulation of smaller, more efficient outlets that would fit better within major metropolitan areas, such as the Pizza Hut Deco Lites,, should continue to drive outlet numbers, which are expected to rise 9% in overall volume terms over the forecast period. Over the periods 2011-2012 and 2012-2013, growth in 100% HDTA was higher than for overall foodservice. Growth in 2015 is expected to slow, however the category will remain healthy.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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