"100% Home Delivery/Takeaway in Spain" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Dec 22 2014


During 2013 the continuation of the economic recession continued to shape the purchasing habits of Spaniards. In a context of shrinking disposable incomes and purchasing power, consumers continued to cut back on unnecessary spending. Despite the rising trend towards cocooning, consumers prioritised saving over convenience, leaning towards home cooking and continuing to carefully plan their grocery purchases and meals in order to make the most out of their squeezed budgets.

Competitive Landscape

In 2013 TelePizza held the lead in 100% home delivery/takeaway. The Spanish pizza company held a total number of 632 TelePizza outlets, including various franchisees in 2013. The company continued to make strong efforts to appeal to consumers in the current recessionary context by offering new price promotions, individual menus and further expanding its product portfolio. During 2013 the company underwent a renewal of its brand image, started to re-use the classic slogan “the secret is in the dough”, and incorporated a new system for consumers to make payments through their mobile phones.

Full Report Details at
- http://www.fastmr.com/prod/911855_100_home_deliverytakeaway_in_spain.aspx?afid=302

Industry Prospects

It is expected that during the forecast period the delay in a substantial economic recovery will be the main factor hindering the performance of 100% home delivery/takeaway. Even though according to most financial institutions the economy and Spanish GDP will slowly move towards recovery in 2015, the high unemployment rate, which is set to remain above 20% until at least 2017, will result in tight disposable incomes and purchasing power amongst an important part of the Spanish population. This will continue to force consumers to reduce their leisure spending; a factor which will delay the recovery of the channel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of 100% Home Delivery/Takeaway in Spain?

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