"100% Home Delivery/Takeaway in Norway" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Jul 28 2015

Increases in the popularity of third-party online ordering services are posing a growing threat to companies traditionally engaged in 100% home delivery/takeaway in Norway. While most Norwegians would be used to being able to order pizza to their doors through companies like Pizzabakeren, the rise to prominence of Just Eat has presented them with a whole new range of options to choose from. Industry sources indicate that Just Eat expects to pass NOK100 million in food sales in 2015 and this, logically, means that traditional home delivery outlets are having to deal with a growing threat from a market that is becoming more competitive every day. Trends already show that Norwegians are expanding their horizons when it comes to the kind of food that they eat and Just Eat provides for this in a new, convenient and exciting way. The market is changing quickly for home delivery in Norway and it is up to traditional operators to adapt.

Full Report Details at
- http://www.fastmr.com/prod/1023609_100_home_deliverytakeaway.aspx?afid=302

Competitive Landscape

Pizzabakeren Invest AS led the way in 100% home delivery/takeaway in Norway with total value sales of NOK637 million giving it a value share of 26%. The continued growth of this company can be attributed to the growing trend in Norway where consumers are favouring home delivered pizza over visiting a restaurant due to the overall convenience and comfort that this generally brings. In addition, Pizzabakeren continues to carry out a strong strategy which combines good pizzas at reasonable prices, something often lacking in other establishments.

Industry Prospects

Independent other 100% home delivery/takeaway is set to become more prominent in Norway over the forecast period with an expected value CAGR of over 1% at constant 2014 prices, bringing it a total category value of NOK1.7 billion by 2019. Norwegians have shown strong signs of expanding their pallets over the review period with Middle-Eastern and Asian food becoming a lot more popular. While it has previously been difficult for many independent operators to reach their target audiences due to lack of resources, the rising to prominence of Just Eat has opened up new possibilities for many operators. This is expected to increase even more over the forecast period with independent outlets set to benefit strongly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

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Contact Name: Bill Thompson
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