"100% Home Delivery/Takeaway in France" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Oct 09 2015

In 2014 French consumers were looking for a good ratio between quality and price, but they also attached importance to the services provided by 100% home delivery/takeaway operators. As a result, the main players in this channel improved the services offered to customers. Amongst others, they tried to reduce the time people waited in queues through the launch of mobile applications which allow customers to order through their smartphones.

Competitive Landscape

Domino’s Pizza (including franchisees) led 100% home delivery/takeaway in GBO terms with a 19% value share in 2014. This leading operator accounted for 11% of all the outlets in the country and 13% of overall transactions. In 2014 Domino’s Pizza saw its value sales increase by one percentage point, largely due to the opening of 13 new stores. In addition, French consumers continued to purchase pizzas; this was favourable to the performance of this player. In order to improve loyalty and attract new consumers, the company also enhanced its home delivery and take-away services, which are largely used by people in urban areas. After the order, Domino’s Pizza contacts customers via mobile phone, allowing them to track the progress of their pizza and consequently to reduce the time spent queuing. In this way, it was responding to consumers’ desire to be informed of the progress of their order. According to a survey undertaken by Trackin, a specialist in geolocation delivery, one in two people in France shows interest in following their order in real time.

Full Report Details at
- http://www.fastmr.com/prod/1056175_100_home_deliverytakeaway.aspx?afid=302

Industry Prospects

It is believed that changes in regulation, notably those obliging companies to state allergens in their menus, will be one of the major challenges faced over the review period. These new requirements are not expected to impact their performance, but they will increase the administrative burden and consequently put some pressure on their margins.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The?100% Home Delivery/Takeaway in?France market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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