"100% Home Delivery/Takeaway in Canada" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Oct 19 2015

In 2014, 100% home delivery/takeaway (HDTA) value sales grew by 5% in current terms to reach C$2.2billion, while the number of transactions grew by 2%. Discrepancies in value sales growth and the number of transactions can be explained by the higher average customer bill due to the price increase on the menu items caused by more expensive ingredients. Demand for food delivery/takeaway saw an increase in 2014 and the growth trend is expected to continue in the coming years. While demand for traditional food such as pizza home delivery/takeaway is strong and pizza remains the most commonly ordered home delivery/takeaway type of food in Canada experiencing 5% value sales growth in 2014, demand for other 100% HDTA is catching up, experiencing 4% value sales growth in 2014 supported by the trend towards ethnically diverse food like Chinese, Thai, Japanese, Lebanese and others. The majority of other 100% HDTA restaurants are independent. In 2014, chained other 100% HDTA outlets accounted for 30%.

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Competitive Landscape

100% home delivery/takeaway is still highly fragmented in Canada. However, Domino’s Pizza remains the leading brand in 2014, with an 11% share of outlets and 11% share of foodservice value sales. The brand’s outlet and foodservice value shares have grown during the review period, including in 2014, when it opened seven new outlets. In 2014, Domino’s Pizza announced a partnership with Dairy Farmers of Canada by committing to using only cheese made from 100% Canadian milk on all its pizzas and other menu items. It was the first national pizza company in Canada to make this commitment. The brand offers an order and track your order online option, mobile app, coupons, offers and contests. Its existing offer includes a large three-topping pizza for C$7.99 from Monday to Thursday. For marketing, the brand uses social media and flyers.

Industry Prospects

100% home delivery/takeaway is likely to remain a solid part of the Canadian consumer foodservice landscape. Value sales at constant 2014 prices are expected to grow by a 3% CAGR over the forecast period. Outlet growth is also predicted to remain at a 1% CAGR over the forecast period due to the positive growth of ethnic 100% HDTA restaurants, supported by immigration. Also, fast-paced lifestyles will support the stable demand for 100% home delivery/takeaway players.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Canada with research from Euromonitor's team of in-country analysts.

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