Gum in Indonesia - New Study Released

From: Fast Market Research, Inc.
Published: Mon Dec 28 2015

The rapid expansion of modern retail outlets, including supermarkets/hypermarkets and convenience stores, has led to the improved distribution of gum, subsequently boosting sales over the review period. Manufacturers and distributors continue to widen their distribution networks by supplying independent small grocers and equipping them with attractive point-of-sale materials.

Competitive Landscape

Perfetti Van Melle Indonesia is expected to extend its leadership in gum in 2014, with its value share rising to 58%, up from 57% in 2013. The company’s leading gum brands are Happydent, Big Babol and Mentos. The company continues to benefit from sharing distribution costs with its many sugar confectionery products. The company launched several new products in 2013, including Mentos Pure Fresh Breath, a gum in two variants, green tea and peppermint extract, and Center Fruit, a sugarised chewing gum with a fruit syrup filling.

Industry Prospects

Full Report Details at

Gum is expected to post a positive volume CAGR of 3% over the forecast period, albeit from a small sales base. This will be down to wider distribution thanks to the ongoing expansion of modern retailers in Indonesia, both in and outside Java. Heavy marketing as well as active new product development will fuel volume sales of gum over the next five years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Gum in Indonesia?
* What are the major brands in Indonesia?
* How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
* Are consumers in developed markets moving from sugarised to sugar-free gum?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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