Greece Food & Drink Report Q2 2016 - New Market Report

From: Fast Market Research, Inc.
Published: Wed Feb 17 2016

Greece's food and drink industry will return to growth in 2016, following five years of contraction. The recovery in household spending will enable consumers to afford more discretionary food products, while rising health awareness will impact the soft drinks sector. Nonetheless, this will reflect a stabilisation process rather than a full-blown recovery, and investment opportunities will remain weak.

Latest Updates & Industry Developments

We forecast food sales to return to positive territory over 2016, and to experience modest growth throughout our forecast period to 2020. Following five years of contraction, the industry will benefit from improving macroeconomic conditions and modest gains in household spending.

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As the industry returns to growth, discretionary food categories - such as confectionery products, fish and meat - will outperform more staple foodstuff (including cereals, bread and pasta, among others).

In the non-alcoholic drinks sector, which is already well developed, coffee and carbonated soft drinks will remain the dominant categories. Mineral water sales will experience the fastest growth, fuelled by relative sector underdevelopment and rising health awareness among consumers.

The Greece Food & Drink Report features BMI Research's market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI'sGreece Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Greece.

Key Benefits
Benchmark BMI's independent food and drink industry forecasts for Greece to test other views - a key input for successful budgeting and strategic business planning in the Greek food and drink market.
Target business opportunities and risks in Greece through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.


BMI Industry View

Summary of BMI’s key industry forecasts and views, covering food and drink manufacturing and consumption and the mass grocery retail market.

Industry SWOT Analysis

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