New Food research report from Euromonitor International is now available from Fast Market Research

[USPRwire, Wed Feb 04 2015] Fast food continued to maintain healthy growth in Thailand at the end of the review period. Up to 99% of the overall value of fast food in Thailand belongs to chained operators. Leading chained operators continued to perform on-going outlet expansion and renovation to attract new generations and create strong connections with customers. They continue to implement strong promotions, above-the-line and below-the-line advertising, and menu innovations which help stimulate a strong dynamic in fast food as a whole.

Competitive Landscape

CP All PCL maintained its number one position among chained fast food and dominated chained convenience stores fast food with an 88% value share under the 7-Eleven brand in 2013. At the end of 2013 the company had a 7-Eleven network of 7,272 stores, serving over 9.2 million customers. The company continues to place emphasis on its positioning as the “convenience food store of Thais”. The company plans to roll out approximately 600 stores per year, with the aim of reaching 10,000 stores in 2018. 7-Eleven continues to focus on being a convenience food store, emphasising ready-to-eat food products and consumer products necessary for daily life.

Full Report Details at

Industry Prospects

Fast food is expected to continue to show healthy growth with a 7% CAGR over the forecast period. This will be due to aggressive outlet expansion, marketing promotions, menu innovations and advertising of leading chained operators, which continue to dominate most of fast food’s overall sales value. Most chained fast food operators are large-scaled domestic and international operators which having strong cash flow and networks, so they can invest heavily in outlet expansion, promotional campaigns and advertising to support strong and sustainable growth. The chained operators will continue to increase their use of online media and mobile phone applications, as these help to reach young consumers and new generations more easily.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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