New Food market report from Euromonitor International: "Fast Food in Switzerland"
[USPRwire, Mon Aug 10 2015] The performance of fast food remained strong in 2014. Fast food saw positive growth in value sales as it is seen as convenient and quick. In general, lifestyles of Swiss people become more hectic over the review period, with longer time spent working and less at leisure. In addition, the number of single households was increasing. Consumers living in single households often do not want to spend time on cooking for just one person. The rising numbers of working mothers also resulted in parents seeking convenient meal solutions. Based on the above reasons, convenience became an important issue in consumer foodservice during the review period. The increase in fast food sales can largely be attributed to the convenience trend.
McDonald’s led fast food in 2014 through franchises with a 28% value share. McDonald’s Suisse Restaurants owned a further 17%, giving the company a 45% value share at GBO level. The company continued expanding in Switzerland with new openings each year throughout the review period. In 2014, there were three new outlets open under the brand of McDonald’s. The company frequently introduced seasonal menus to attract consumers for repeated visits. McDonald’s enjoyed a high level of popularity in Switzerland and benefited from the overall convenience trend, resulting in strong consumer demand for fast food.
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It is very likely that the lifestyle of many Swiss consumers will remain busy and hectic with little spare time during lunch break. The number of single households is expected to grow further during the forecast period. This scenario will therefore most likely fuel demand for convenience over the entire forecast period. Consumer demand for quick, convenient products ideal for on-the-go consumption will thus further drive sales of fast food in Switzerland.
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.
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The Fast Food in Switzerland market research report includes:
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