New Food research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Sun Jul 26 2015] Fast food recorded 10% current value growth to reach MAD7.3 billion in 2014. This growth was mainly driven by chained brands such as McDonald's (First Restaurant International), KFC (La Societe Marocaine de Projets Touristique (SMPT - Americana)) and Burger King (Best Financiere SA). Such brands emphasised the launch of premium menus designed to increase the spend per transaction in their outlets. As an example, McDonald's launched the Grand Big Mac that cost MAD61, along with Big Tasty and...
Euromonitor International's Fast Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
Product Coverage:Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.
Data Coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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