Award-winning oil from down under now available throughout Florida and the southeast. Both OLLO Fresh & Fruity and Mild & Mellow in Publix's Greenwise Section.



[USPRwire, Wed Jun 06 2007] Roger Ley, OLLO Extra Virgin Olive Oil spokesperson, has announced from his Sarasota, FL office, that his Australian award-winning product is now available in almost all Publix Supermarkets in the Greenwise section. Publix currently has a total of 902 stores throughout the southeast with 652 locations in Florida.

“Publix decided to give us shelf space in the Greenwise section for a couple reasons,” says Ley. “Our cold-pressed extra virgin oil is not only 100% natural, but it also has remarkably low acidity.” By strict European standards, to be classified as an extra virgin olive oil, the product acidity must not exceed 0.8%. “Our OLLO consistently averages less than 0.3%,” he said.

OLLO Extra Virgin won an inaugural Gran Mantion Diploma ARMONIA Award in Spoleto, Italy this year for its exceptional chemical composition. OLLO is Kosher certified.

Ley said that Publix has made room for both blends of OLLO---Fresh & Fruity, cold-pressed from green olives and Mild & Mellow made from mature olives. “Fresh & Fruity is a rich and distinct oil blended with early season green olives. It has delightful fruity olive flavors with fresh grassy aromas and a delicate peppery finish which add life to green salads, grilled seafood, meat and poultry dishes. Fresh & Fruity is a 100% natural extra virgin olive oil and is not infused,” explains Ley.

He says Mild & Mellow is ‘a delicate oil blended with ripe later season black olives with subtle olive flavors, a soft buttery texture and sweet aromas to complement any dish---particularly pasta and vegetable dishes. It too is 100% natural extra virgin olive oil and is not infused.’

OLLO is a premium mass market product. Both OLLO Extra Virgin blends come in attractive 16.9 (500ML) fluid ounce glass bottles retailing between $9 and $11.

Find OLLO Cold-Pressed Extra Virgin Olive Oils in Publix Greenwise section, Winn-Dixie and Super Target or order online, www.ollo.us.

About OLLO
The heart of OLLO is situated in a nearly 1000-acre property east of South Australia’s Riverland town, Waikerie. This is where the olives are grown, picked, crushed, cold-pressed and the oil blended and bottled. OLLO’s state-of-the-art production facility is surrounded by more than 110,000 olive trees, enabling the olives to be cold pressed within hours of harvest.

OLLO is part of the Mitolo Group, a family-run business that includes the largest potato and onion production in the southern hemisphere. Hailing from Sulmona in Abruzzi, Italy, the Mitolo Family has deep roots in the Mediterranean tradition of Extra Virgin Olive Oil and now offers a truly premium oil accessible to all consumers. Visit online at www.ollo.us.


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Company: ollo Extra Virgin Olive Oil
Contact Name: Roxanne Joffe
Contact Email: rjoffe@capcreative.com
Contact Phone: 941-953-9191

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