Award-winning Australian ollo Extra Virgin Olive Oil has appeared on NYC-area Food Emporium shelves.

[USPRwire, Fri May 11 2007] The shelf premiere of OLLO Extra Virgin Olive Oil marks the Barossa Olive Oil Company’s first availability to discerning New York palates. Available in two varieties, Fresh & Fruity, cold-pressed from early harvest green olives, and Mild & Mellow, cold-pressed from mature olives, OLLO enters America’s largest urban market as a premium mass market extra virgin oil, Food Emporium-priced at $12.49 for 500mL and $7.49 for 250mL.

Recently, OLLO Extra Virgin Olive Oil competed in the inaugural ARMONIA International Olive Oil Competition in Spoleto, Italy where Fresh & Fruity was recognized with a Gran Mantion Diploma for having one of the best chemical compositions of all entries. Awards are given to the best oils from each hemisphere. In 2005, OLLO Fresh & Fruity also took home the Taste Award from the International Taste and Quality Institute in Brussels.

OLLO Extra Virgin Olive Oil spokesperson, Roger Ley says, “OLLO is a product that is affordable enough to be used in everyday cooking.” He explains there is a misconception that Extra Virgin Olive Oil be reserved for use as a gourmet condiment. “With our suggested price point, great taste needn’t be associated with astronomical prices.”

Ley wants New Yorkers to experience the exceptional flavor of OLLO Extra Virgin in all dining activities. “People need to try OLLO on everything---from drizzling over garden-ripe tomatoes, warm fish or seafood and freshly steamed vegetables---to using it as a stand alone salad dressing, a marinade base and the ideal bruschetta ingredient. Instead of butter or vegetable oil, people need to taste the flavor difference OLLO Extra Virgin makes when sautéing or baking,” says Ley.

As an insight to the benefits and flavor of this amazing food, Ley points out that olive oil is a fruit juice. “Fruit juice is at its flavor and nutrition peak when it’s made directly after picking from the tree. That is one of the reasons OLLO Extra Virgin is so flavorful. OLLO olives are cold-pressed within a couple hours of picking,” explained Ley.

Find Cold-Pressed Extra Virgin OLLO Olive Oil in all Food Emporium locations in the city and outlying areas as well as selected food markets across America.

About OLLO
The heart of OLLO is situated in a nearly 1000-acre property east of South Australia’s Riverland town, Waikerie. This is where the olives are grown, picked, crushed, cold-pressed and the oil blended and bottled. OLLO’s state-of-the-art production facility is surrounded by more than 110,000 olive trees, enabling the olives to be cold pressed within hours of harvest.

The Barossa Olive Oil Company and OLLO are part of the Mitolo Group, a family-run business that includes the largest potato and onion production in the southern hemisphere. Hailing from Sulmona in Abruzzi, Italy, the Mitolo Family has deep roots in the Mediterranean tradition of Extra Virgin Olive Oil and now offers a truly premium oil accessible to all consumers. Visit online at


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