Horticultural Asset Management, Inc. Names First Member Of Exclusive Affiliate Program In The Atlant

Published: Tue Aug 21 2007

Doug Cowles, president and CEO of Horticultural Asset Management, Inc. (HMI), has announced that Coldwell Banker Residential Brokerage/Atlanta, a leading residential and commercial real estate provider in the greater Atlanta metropolitan market, has signed an agreement to become a member of HMI’s new Real Estate Affiliate Program. Under the terms of the program, Coldwell Banker Atlanta clients will receive reduced pricing for the assessment. HMI will also customize each assessment with the company’s logo and brand.

The assessment process involves the identification, sizing, mapping and general inspection of the landscape trees and shrubs on a property. This information is processed through HMI’s proprietary system and returns current through five-year replacement cost values, a plant health score and plant descriptions, photographs, and care and maintenance instructions for each asset. With this information, home sellers and brokers can quantify the value of the landscape assets and the new homebuyer receives a complete inventory and care guide for the landscape assets.

HMI’s Assessments have been used by real estate agents and brokers to help their clients highlight the types, quality and value of landscaping. The information included in each Assessment is also valuable to a new homeowner as it represents a customized “owner’s manual” with detailed descriptions, care instructions and photos from renowned horticulturist, Dr. Michael Dirr.

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News Facts:
• Doug Cowles, president and CEO of Horticultural Asset Management, Inc. (HMI), has announced that Coldwell Banker Atlanta, a leading residential and commercial real estate provider in the Atlanta region, has been contracted to be a member of HMI’s new Real Estate Affiliate Program.
• Under the program, Coldwell Banker Atlanta clients will be authorized to provide the HMI Horticultural Assessment to their clients at a preferred price.
• The assessment service is designed to catalog and explain the value of the exterior portions of properties and allows sellers and brokers to quantify that value and pass it on to potential homebuyers.

“HMI is pleased to announce that Coldwell Banker Residential Brokerage/Atlanta has chosen to join our Real Estate Affiliate Program,” said Cowles. “Their reputation, presence in the Atlanta market, and affiliation with NRT make them a valuable addition to the program.”

About Horticultural Asset Management, Inc. (HMI):
Horticultural Asset Management, Inc. provides revolutionary products and services that are utilized by green industry professionals as well as experts in the tax, insurance and real estate industries. HMI’s Horticultural Scientific Standard (HS² ™) enables HMI Horticultural Assessments to provide accurate replacement costs for landscape assets. The replacement cost valuations provided in the HMI Horticultural Assessments can help property owners recover from the loss of landscape assets and they also provide valuable information to those purchasing properties. Also included in the HMI Horticultural Assessments is the Michael Dirr Plant Guide, written by renowned professor and author Dr. Michael Dirr. The plant guide provides customized care instructions, as well as photographs and plant descriptions. For more information, or to view a sample HMI Horticultural Assessment, please visit the Web site http://www.moneygrowsontrees.com or call 866-937-6468.

About Coldwell Banker Residential Brokerage/Atlanta:
Coldwell Banker Residential Brokerage, a leading residential real estate company in Atlanta, is dedicated to creating exceptional real estate experiences through the delivery of truly remarkable service. With almost 50 years of experience in the Atlanta area, Coldwell Banker Residential Brokerage has been named number one by the Atlanta Business Chronicle for 14 consecutive years. Real estate professionals are available to serve clients at 25 residential offices, The Condo Store division, Builder Developer Services division, Commercial division and through relocation services and leasing and property management. For more information, visit www.ColdwellBankerAtlanta.com.

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Patty Briguglio
MMI Associates, Inc.
PR Firms Raleigh, NC


Contact Email: onlinenews@mmimarketing.com
Contact Phone: 919-233-6600

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