Jim Paskill of Paskill Stapleton and Lord to Present at 5th Annual eduWEB Conference in Chicago
A schools website is often the first impression an adult student has of a school. Jim Paskill, of Paskill Stapleton & Lord will discuss effective techniques for engaging the prospective adult students on your website.
[USPRwire, Mon Jun 14 2010] Jim Paskill, Principal and Creative Director for Higher Education Marketing firm Paskill Stapleton & Lord will speak at the 5th Annual eduWEB Conference being held at the Doubletree Hotel Chicago Magnificent Mile in Chicago, Illinois on July 26 – 28, 2010. His talk, Strengthening Website Design for Adult Student Recruitment, will be on the Design & Development track and end the second day of the three day conference on a high note.
Studies show that 90% of adults begin their search for a school on the internet before making an inquiry. “A schools website is often the first impression a prospective adult student has of your school,” says Jim. He continues, “If your site is not optimized for them, then your messaging starts at a disadvantage.” Furthermore, potential adult students are not inclined to inquire if the website depicts only traditional-aged students or lacks visible links for adult learners. Jim’s talk will address the steps to consider in attracting those adult students and how to make a website welcoming by designing it with them in mind. After attending this session, college and university marketing professionals will walk away with a fresh perspective on strengthening a website for adult student recruitment as well as the most effective techniques for engaging prospective adult students.
The eduWeb Conference is an annual, internationally recognized event for the higher education marketing community. It attracts those who are involved in online strategy, marketing and technology. Today, more than before, professionals in marketing, PR, alumni, admissions/enrollment, advancement, student affairs, IT, athletics and more have to strategically communicate through their online presence to their target audiences. The core to having a conference like this is to bring everyone together to learn from one another, to learn to communicate with one another, and hopefully bring a better working relationship among the personnel that are responsible for the marketing of higher education.
About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield MA. To learn more about their services, visit http://www.psandl.com
Paskill Stapleton & Lord
One Roberts Avenue
Glenside, PA 19038-3497