Announces My Child ID(tm) Device to Help Parents Store and Organize Vital Information

The child safety device, My Child ID from, is a proactive digital child identification device that never forgets information in cases of missing children. is dedicated to helping parents and law enforcement, while protecting children through response and prevention with the sale of My Child ID.

[USPRwire, Wed Apr 07 2010] When a child goes missing or is critically injured, a parent's ability to recall basic facts about their child can be compromised by overwhelming stress. For this reason,, a privately-held company focused on providing programs to help keep children and families safe, has introduced the My Child ID(tm) - the first comprehensive, digital child identification device that stores critical data to help in instances of a missing child , critical injury or abduction cases.

"According to the Department of Justice (DOJ), the first three hours a child is missing are the most critical for their safe return. Understandably, parents can become hysterical in an emergency situation, hindering the ability of law enforcement to obtain crucial information for hours," said Harlan Lyons, CEO of "My Child ID(tm) is a proactive tool for parents, law enforcement and emergency responders to safeguard children by helping to reduce the time it takes to gather accurate information when time is critical."

My Child ID(tm) ( ) is a device that securely organizes and stores information, allowing parents and guardians to update and manage vital information and create profiles for their entire family. The device is compatible with Windows, Mac and Linux and presented in an elephant-shaped device. My ChildID(tm)'s technological interface is comprised of proprietary, intuitive information management software, which is secured by an encryption algorithm developed by the National Security Agency.

My Child ID(tm) stores vital information including:

* Recent digital photos viewed on a LCD digital photo display
* Vital statistics height, weight, eye and hair color, blood type, etc.
* Emergency contact information
* Medical information medication, allergies, physicians, pharmacies, etc.
* Contact information for family, friends, teachers, babysitters, etc. (photos, car make, model and license)

My Child ID(tm) is supported online at where information can be securely backed up. Software updates and a Private Alerting feature are also available on the online portal. Private Alerting is a service that allows parents to send text messages and/or e-mails to their entire network of trusted contacts using the same alerting technology developed to disseminate AMBER(tm) Alerts through the Law Enforcement Alerting Portal(tm) (LEAP). The back up and Private Alerting features are free for one year after account activation. ( )

The device integrates with the ( ) LEAP, which is available to state AMBER Programs to issue AMBER Alerts at no cost. However, any law enforcement or emergency agency can directly download data from My Child ID(tm) using parents' password to access critical information. The proceeds from the sale of My Child ID(tm) allows to support state AMBER Programs at no cost.

My Child ID(tm) is now available at select retailers and online at . The device retails for $39.95 and includes one year of online back up and Private Alerting. For more information about, its products and services, visit or call 602-889-7256.

About exists to help keep children and families safe through safeguarding, response and prevention. A privately held company dedicated to supporting law enforcement and families, creates the most advanced tools to improve the efficiency of issuing and responding to AMBER(tm) Alerts. is committed to providing our Law Enforcement Alerting Portal (LEAP) technology to every State AMBER Program at no cost, and to ensuring every family in America has access to the My Child ID(tm) ( ). supports our efforts to provide State AMBER Programs with LEAP at no cost through the sale of My Child ID(tm). For more information about, its products and services, visit or call 602-889-7256.

Kiersten Moffatt
Phoenix, AZ, USA
317.806.1900 x111


Contact Name: Kiersten Moffatt

Contact Email:

Contact Phone: 317.806.1900 x111

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