New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Mon Nov 24 2014] Current value sales of writing instruments are set to increase by 1% in 2014, a rate of growth which is set to be commensurate with the 1% current value CAGR recorded in the category over the entire review period and the 1% current value growth recorded in the category in 2013. Overall, writing instruments has seen only very low growth in recent years. The lack of dynamism in the category can be attributed to technological advances which are being incorporated into all aspects of life, which is reducing the necessity for the use of writing instruments. While Canadian businesses still use plenty of writing instruments, many writing instruments sales are business-to-business sales rather than retail sales. Consumer purchases of these products are primarily related to educational and school needs.
Competitive Landscape
Newell Rubbermaid and Bic remained the two leading companies in writing instruments in Canada in 2013, combined accounting for 60% of total retail value sales in the category. Crayola Canada was in third position in 2013 with an 11% value share.
Overall, growth in writing instruments is expected to be quite modest in Canada over the forecast period. Retail sales of writing instruments are set to increase in value at a CAGR of 1% in constant 2014 terms over the forecast period, rising to C$245 million in 2019. While some writing instruments categories are expected to register more positive growth trends, advances in communications technology are set to continue having a negative effect on demand for writing instruments. The moderate growth which is expected in the category is set to be due to sustained purchases among core consumer groups, particularly due to educational needs, and new product developments. Growth in unit prices is expected to remain static during the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Writing Instruments industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Writing Instruments in Canada market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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