"World Cigarettes DR Congo" now available at Fast Market Research
New Consumer Goods research report from ERC is now available from Fast Market Research
[USPRwire, Wed Sep 10 2014] World Cigarettes DR Congo focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in DR Congo, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Key Findings
Despite a population of 73.6 million, only 2 million are smokers, equating to 5.6% of the population aged 18 years and over. Of these, 83% are men. As a result, the cigarette market is relatively small at just 7.6 billion pieces, equating to 104 pieces per head, only 12% up on 1990 levels.
This is a market once again led firmly by BAT with SIAT (Imperial Tobacco) the other player. The latter has been losing share (down from 26.8% in 2007 to 17% currently but BAT has also lost some share with others (including JTI, PMI and Mastermind) increasing share.
Companies Mentioned in this Report: British American Tobacco Congo, Societe Industrielle et Agricole du Tabac Tropical (SIAT)
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