"Sun Care in Latvia" is now available at Fast Market Research
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Mon Jun 30 2014] Increasing awareness of the harmful effects of the sun's UV rays among the Latvian population combined with rising consumer purchasing power to boost value sales of sun care in 2012. In common with the trends in other beauty and personal care categories, sun care benefited both from higher overall consumption of sun care products generally and the recovery of demand for more sophisticated products which command higher unit prices.
Competitive Landscape
Beiersdorf remained the leading player in sun care in Latvia during 2012 with a retail value share of 30%. The company offers mass products under the Nivea Sun brand and premium products under the therapeutically positioned Eucerin brand, which includes very sophisticated sun care products for dry, sensitive and allergy-prone skin. Laboratoires Garnier was the second leading player in sun care in 2012 with a value share of 20%.
Sun care in Latvia is expected to increase in constant value at a CAGR of 2% over the forecast period, with sales set to be fuelled by the rising frequency of purchases as well as rising demand for more expensive sun care products. Nevertheless, it should be noted that volume sales of sun care products in Latvia depend very strongly on the prevailing weather conditions during the Latvian summer, which simply cannot be predicted with any accuracy.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Latvia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sun Care in Latvia?
* What are the major brands in Latvia?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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