Recently published research from Euromonitor International, "Sportswear in Portugal", is now available at Fast Market Research
[USPRwire, Mon Oct 27 2014] Following the overall decline in Portuguese consumers' disposable incomes, demand for sports clothing and footwear declined in 2013; however, at a slower pace than the market average. The rising promotion of healthy lifestyles and the growing importance of body image boosted the performance of the category over the last few years.
Competitive Landscape
Its strong image and emotional connection with Portuguese consumers, its ongoing investment in technology and innovation and the constant launch of new products determine Nike's leadership in sportswear. In 2013 Nike was able to take share from its main competitors, as its sales grew despite the downturn in sportswear. Besides the sponsorship of Portuguese clubs such as FCPorto and Academica de Coimbra, and the national soccer team, Nike also has high visibility by sponsoring Portuguese athletes, including the winner of the 2013 edition of the FIFA "Ballon d'Or", Cristiano Ronaldo. With appealing colours, Nike Free 5.0 was the target of several campaigns on Facebook, attracting many consumers.
Over the coming years sportswear is anticipated to return to a positive performance, driven by the expected improvement in consumers' economic conditions and the rising interest in a healthier way of life. The number of people practicing sports regularly is likely to increase, on a professional and an amateur level, fuelling sales in all categories. Outdoor activities are likely to continue gaining fans at the same time as gyms are expected to overcome the declining trend, particularly if they continue to invest in discounting campaigns and other marketing strategies, such as family cards. The popularity of group classes as zumba, spinning or pilates is not expected to lose steam over the coming years.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Portugal market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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