"Sportswear in Egypt" is now available at Fast Market Research
New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Tue Oct 28 2014] Health awareness in Egypt remains low, with many consumers focused more on surviving on low incomes. However, there was a rising health and wellness trend among mid- to high-income urban consumers during the review period, with a growing number of men in particular visiting gyms. This trend was encouraged by the opening of more fitness clubs and gyms in Egypt during the review period, although the male-dominated nature of these outlets' clientele deterred many women from using these facilities. There was also a trend for outdoor "boot camp" fitness classes in Egypt at the end of the review period, particularly in Cairo, although these also appeal mainly to men.
Competitive Landscape
Ra Sport was the leading player in sportswear at the end of the review period, accounting for a strong 16% value share. This company benefits from representing three major global sportswear brands in Egypt, namely adidas, Reebok and Timberland. The company also benefits from producing some adidas and Timberland products, enabling it to keep costs and prices low for these products. The company saw a sharp surge in share in 2012 to 16%, rising from 10% in 2011, with this being due to the company opening discounted factory outlets in the year. The company sustained this share in 2013 by offering attractive price promotions.
Sportswear is expected to see further value decline at constant 2013 prices in the forecast period, with sales dropping by 1%. Sales will continue to be hampered by widespread poverty and by strong competition from counterfeits. Many consumers are more interested in branding than quality and will thus opt for counterfeit products as disposable income levels remain low.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sportswear industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Egypt market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sportswear in Egypt?
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
