"South Africa Tourism Report Q1 2015" is now available at Fast Market Research
Recently published research from Business Monitor International, "South Africa Tourism Report Q1 2015", is now available at Fast Market Research
[USPRwire, Wed Jan 21 2015] South Africa's national tourism strategy involves boosting the number of international and non-regional inbound tourists as well as promoting sustainable domestic tourism. We are anticipating a significant rise in inbound tourism over our forecast period, which will in turn increase the value of the hotel industry.
South Africa's tourism sector has grown substantially in recent years, owing partly to an influx in arrivals around the time of the 2010 FIFA World Cup, as well as the further development of both domestic and international tourism. African countries represent the largest market for inbound travel and are expected to continue to do so over the forecast period to 2018. This is mainly due to South Africa's geographical proximity and easy accessibility via air and road travel to other African nations, which is why arrivals from Africa are forecast by BMI to grow at a slightly faster pace than overall tourist arrivals.
One intangible threat to the near-term outlook for South African tourism is posed by the recent emergence of the Ebola virus in West Africa. Although the affected area is many thousands of miles from South Africa, and there have to date been no confirmed cases of the virus within the country, there has been anecdotal evidence of some tourists, notably from Asia, changing their travel plans as a result of concerns over the virus. In November 2014, local media reported on comments from the CEO of Cape Town Tourism, Enver Duminy, who stated that Asian trade contacts and tour promoters had noted 'significant cancellations' of up to 90% each due to fears around Ebola. Earlier, The Times Live website had stated that some 1,500 Thai tourists (due to visit the country between August and October) had cancelled their trips with 'smaller groups from Malaysia, Hong Kong, China and Japan' reportedly doing the same.
To help combat any potential risk from Ebola, in August 2014 South Africa announced that it had placed a travel ban on...
The South Africa Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.
BMI's South Africa Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the South African tourism industry.
Key Benefits
* Benchmark BMI's independent tourism industry forecasts for South Africa to test other views - a key input for successful budgetary and planning in the South African tourism market.
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