"Smoking Tobacco in Austria" now available at Fast Market Research
New Consumer Goods market report from Euromonitor International: "Smoking Tobacco in Austria"
[USPRwire, Mon Dec 01 2014] Smoking tobacco posted strong volume growth in 2013, with a 7% gain in RYO tobacco easily offsetting a further decline in pipe tobacco. After regular price increases on cigarettes, it appears that RYO tobacco has a bigger audience than ever, although it still remained a relatively small category. It is usually consumed by younger Austrians, primarily university students and other price-sensitive consumers who have been affected by the high prices of cigarettes.
Competitive Landscape
Imperial Tobacco Austria Marketing Service GmbH led smoking tobacco in 2013 thanks to its leadership in RYO tobacco, in which the company benefited from the category’s general growth and once again increased its volume share. In particular, the company profited from the success of its economy MYO tobacco brands John Player and West, while its classic RYO brands Golden Virginia and Drum registered weaker growth.
Smoking tobacco is expected to post a healthy volume CAGR of 5% over the forecast period, which will be slightly better than the review period average. The shift from cigarettes to RYO tobacco is expected to continue. The price of smoking tobacco will be affected by previously agreed annual tax increases between 2014 and 2017. However, as tax increases have already been agreed on cigarettes, RYO and MYO will remain cheaper options for smokers than traditional cigarettes.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Austria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Smoking Tobacco in Austria?
* What are the major brands in Austria?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?
* What are the new any safety regulations affecting the industry?
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