"Sanitary Protection in Georgia" is now available at Fast Market Research
New Consumer Goods market report from Euromonitor International: "Sanitary Protection in Georgia"
[USPRwire, Fri Jan 30 2015] The share of new importers in tissue and hygiene has grown, and the numbers of small companies selling their products has increased to 17% in 2013. Separately, these companies each control less than 1% market share, but together compile a significant proportion of overall tissue and hygiene sales. Opening new specialised shops has given these companies space for their samples. Modern drug stores are interested in attracting diverse products from a wide range of companies, in order to encourage consumers to buy a diverse range of sanitary protection products.
Competitive Landscape
In 2013, the leading sanitary protection companies are Procter & Gamble, SCA Group and Torunskie Zaklady Materialow Opatrunkowych (TZMO). Their products, namely Always, Libresse and Bella brands, controlled value shares of 33%, 19% and 13%, respectively. The leading companies all had distribution-related difficulties, which hampered brand growth, and as a result, all three brand shares were each reduced by two percentage points during the year. In 2013, Procter & Gamble now controls 33%, SCA Group controls 20% and Torunskie Zaklady Materialow Opatrunkowych (TZMO) has 14%.
Over the forecast period, stable growth within sanitary protection in Georgia is expected as sanitary products is already quite a well-developed market. Demand for a high quality product will increase with time. Demographically, the number of women of the focus age group will increase during 2016 to 2018, implying that sales of sanitary products will also increase.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Georgia market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sanitary Protection in Georgia?
* What are the major brands in Georgia?
* What are the key new product launches in the sanitary protection market?
Reasons to Get this Report
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